6301 Riverside Plaza Ln NW # 4
Albuquerque, NM, 87120
(505) 792-1747
Tuesday - Friday 10:00am - 6:00pm
Saturday 10:00am - 5:00pm
We accept Visa, Mastercard, Discover and American Express


Our Platinum Line...

All of our platinum jewelry is made of fine quality grade platinum. Platinum metal is often considered more dominant for fine jewelry. It is 35 times more rare than gold, natural pure white in color, 90-95% pure, and most importantly, is considered by many as eternal. The white luster of platinum is unique. It is also the strongest precious metal used in jewelry, and is almost twice as heavy as 14k gold.

Platinum Qualities

Platinum is Rare: Platinum is 35 times more rare than gold. Each year, 88 tons of platinum is crafted into jewelry, compared to 2,700 tons of gold. It requires 8 weeks and 10 tons of ore to produce a single ounce of platinum. There is just one platinum mine for every 10 gold mines, which makes platinum one of the most uncommon precious metals on earth.

Platinum is Pure: Platinum jewelry is at least 90-95% pure. By comparison, 18 karat gold is 75% pure and 14 karat is 58% pure gold. Platinum is also a naturally white metal that requires no additives or rhodium plating. Platinum’s brilliant white luster makes it an ideal choice for fine jewelry because its white luster brings out the true beauty of diamonds. Also, platinum’s purity level makes it hypoallergenic and ideal for those with sensitive skin.

Platinum is Eternal: Platinum jewelry is a perfect choice for everyday wear. Its incredible density and weight make it more durable than other metals and provides assurance in value. Platinum holds precious stones firmly and securely. While it is the strongest of jewelry metals, it can scratch. But, platinum does not wear away and decrease its volume, unlike other metals. Over time, platinum develops a natural patina that many people prefer over the high polished appearance. This look is unique to platinum and can be simply re-polished for those who prefer the high polish.

Platinum Care

Proper care for your platinum jewelry is important to maintain its lifelong beauty and value. Platinum is strong and durable, but is subject to damage. It is wise to remove your jewelry during rugged activities. To keep your platinum jewelry clean, soak it in a mild solution of soap and water and gently scrub it with a soft-bristled brush. Always store your jewelry separately in a fabric-lined case or in a box with dividers or separate compartments to avoid scratches or other damage. Be sure to check any diamond settings periodically for possible damage. If you see a loose prong, or if the setting looks out of line, immediately bring it to a professional for inspection.

Platinum is the little silver of the Pinto River.